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The State of the Blogosphere 2010

No other website has been investigating the blogosphere quite as broadly as Technorati. For the past six years, the organization—which indexes over 1 million blogs—has continued to publish annual reports on key demographics and other trends found among their surveyed blogs. Some interesting findings from their 2010 study:

WHO: Demographics

WHAT: Subjects on the Blogosphere

HOW: Technology

What’s Next

“The State of the Blogosphere” shows how blogging has engaged more Internet users in general. And others are venturing into further niches of the blogosphere, such as participating in microblogging. The study also poses questions about the effects of English as the dominant language on the blogosphere.

Regardless, the blogosphere continues to grow. In response to the release of the 2010 report, blogger Brian Solis elaborated on why blogging will only continue to proliferate:

“[The blogosphere] is a place where context, thoughtfulness and continuity are rewarded with inbound links, ReTweets, bookmarks, comments and Likes. Blogs are the digital library of our intellect, experience, and vision. With blogs, we are investing in our digital legacy.”


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